Name : John Palfreyman

Speciality : Business Strategy; Strategic Agility; Digital Transformation; Metaverse; Blockchain; Design Thinking; Agile Development; Cyber Security; Artificial Intelligence; Project Management; Risk Management

Email : J.Palfreyman@leeds.ac.uk

Affilation : Associate Professor | Digital Strategy Leeds University Business School

John currently combines part time consultancy positions at Palfreyman Ventures with his Associate Professor, Digital Strategy role a the University of Leeds Business School.  John’s full-time career with IBM - which concluded mid 2017 mixed leveraging digital technologies into government and public sector organisations around the world with the commercial exploitation of emerging technologies for business benefit.

John’s current interests include the business application of blockchain technologies, strategic agility, digital transformation, Metaverse and the cultural aspects of organisational transformation.