Name : Carolyn Strong

Speciality : Marketing’s contribution to society and the community, Small business innovation, Cryptocurrency attitudes and behaviours

Email : StrongC@cardiff.ac.uk

Affilation : Professor of Marketing and Strategy, Cardiff Business School,Aberconway Building, Room R07, Colum Road, Cathays, Cardiff, CF10 3EU Overview Publications Research Teaching Biography

I am Cardiff Business Schools Academic Director of Estates, a position which to date has successfully  implemented sustainability and circular economy  into  all of the Business Schools space development and refurbishment projects.  I am currently a  member of Cardiff Business School's Management Board.

I have published in Journal of Business Research, Marketing Letters, European Journal of Marketing and Journal of Advertising, among others. I have published an edited collection of ethical and social marketing contributions; and I am working on a new book of small business enterprise case studies.  I am the long standing  Editor-in-Chief  of the Journal of Strategic Marketing. 

My research interests focus on sustainability and the positive contributions marketing can make to society, in particular local communities, social enterprise and  ecological approaches to business.

Carolyn is the Chair of the  Academy of Marketing Conference 2024 - https://academyofmarketing.org/am2024-conference/